JoAnn M. Laing

JoAnn M. Laing has 20+ years of experience envisioning, building and leveraging digital media, technology and information to increase sales, market share and profitability advising small businesses on how to grow.   

Ms. Laing is skilled in digital and multi-channel marketing.  She was named a top woman in Silicon Alley and included in Folio’s Top Women in Digital Media.   

And, she has leadership experience: managed P&Ls of $50 million - $1+ billion involving up to 10,000+ workers conducting business in 70+ countries. 

Currently, Ms. Laing serves as Chairman for Information Strategies, Inc. (owner of Small Business Digest), where during her tenure, she expanded the subscription base to more than 11 million.  Additionally, Ms. Laing conceived and built a $37+ billion proprietary online marketing, sales channel of products and services providing solutions to improve small business performance.   

Prior to this position, Ms. Laing was recruited to serve a Group President, Employer Service and LeadClick Media for First Advantage Corporation, Senior Vice President and Chief Administrative Officer for Sara Lee Branded Apparel, became the highest ranking P&L woman executive at Olivetti, plus she was Director Internal Consulting, Assistant Treasurer for Chase Manhattan Bank and Senior Consultant for Citicorp/Citibank.  

Ms. Laing earned a Bachelor of Science in Business at Syracuse University, where she received the Distinguished Alumni Award; then earned her M.B.A., from Harvard Business School where she was name a Harvard Business School Alumnae Leader.  Ms. Laing is a host and keynote speaker at national conferences such as The White House conferences on HSAs, blogs on small business, quoted in numerous business publications (The Wall Street Journal, American Banker, among others), 

She is the author/co-author of four sector leading business books (The Janus Principle, Focusing Your Company On Selling To Small Business; Solutions to Today's HR Challenges; Small Business Guide to HSAs; Consumer's Guide to Health Savings Accounts). 

In addition, she has contributed to other publications such as 42 Rules for Driving Success with Books (2nd Edition) by Mitchell Levy; and Leadership & Managing People Case Study: Note on Flexible Spending Accounts, Health Reimbursement Arrangements, and Health Savings Accounts by Regina E. Herzlinger (Harvard Business Publishing).