BrightLocal

JoAnn M. Laing

A Great SEO Effort Can Be A Better Mousetrap For Leads, Profits

Build a better mousetrap, and the world will beat a path to your door.

This adage is as true today as it was when Ralph Waldo Emerson said it in the late nineteenth century.

In today’s world for many small businesses the better mousetrap is focused around enticing customers to come to their website.

To do this companies need to rely on search engine optimization or SEO.

Dreaded by many senior managers, SEO has become the strength of some companies while leading to ruin for many others.

Tags: 
SEO
search engine optimization
small businesses
enticing customers
website
social media
generating leads
sales
smart phones
AMPS
accelerated mobile pages
Ahrefs
BrightLocal
Google Search Console
Moz Local
Moz Open Site Explorer
Rank Ranger
Raven Tools
Screaming Frog
Share