BrightLocal

Build a better mousetrap, and the world will beat a path to your door.

This adage is as true today as it was when Ralph Waldo Emerson said it in the late nineteenth century.

In today’s world for many small businesses the better mousetrap is focused around enticing customers to come to their website.

To do this companies need to rely on search engine optimization or SEO.

Dreaded by many senior managers, SEO has become the strength of some companies while leading to ruin for many others.